The Official Denim Guide

The trending denim styles you need to add to
your closet.

The Levi's® middy balloon jeans
LEVI'S

The Levi's® middy

balloon jeans

Meet your new goes-with-everything favorite,
featuring a
generous curved-leg silhouette and
flattering mid-rise.

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The Levi’s® cinched flare
LEVI'S

The Levi’s®

cinched flare

Enjoy a flattering mid rise, a loose fit and a just-
right flare
leg with adjusters on the back for a
tailored-to-you fit.

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The Levi’s® cinched flare
LEVI'S

The Levi’s®

superlow straight

Straight out of the '00s, this on-trend
silhouette features
one of the lowest rises ever
and an iconic relaxed fit.

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Brands we love

Hudson

Look to Hudson Jeans for denim with a flattering fit, trendsetting details & lasting quality.

Joe's Jeans

Joe's is known for its premium quality, innovative fabrics, and sophisticated fits.

7 for all mankind

The cult classic that brought denim to the forefront of pop culture throughout the 2000s.

Meet the rises

High Rise
Mid rise
Low rise

Petites

Petites

Perfected for your proportions. Exceptional denim is in the details, our petite collection refines every inch for a flawless, made-for-you fit.

Plus

Plus

Our plus denim is designed with curve-friendly tailoring, contoured waistbands to help prevent gaping, and stretch that moves with you.

Find the waist

Frequently asked questions

What is denim made of?

Denim is a durable cotton twill fabric, typically made of 100% cotton or a cotton blend with elastane or polyester for added stretch and comfort.

Do jeans shrink in the dryer?

Yes, jeans can shrink in the dryer, especially if they’re made of 100% cotton. To prevent shrinkage, wash your jeans in cold water and air dry or tumble dry on low heat.

How often should you wash your jeans?

Unless they’re visibly dirty or stretched out, jeans don’t need to be washed after every wear. Washing them every 5-10 wears helps maintain their shape, color, and fit.

Are jeans supposed to stretch?

Yes, most modern jeans are designed to stretch slightly with wear, especially if they contain elastane or spandex. This improves comfort and allows for better fit and flexibility.

How do I wash jeans to prevent fading and shrinkage?

To keep jeans looking new, wash them inside out in cold water on a gentle cycle. Avoid harsh detergents or bleach, which can cause fading. Air drying is best to prevent shrinkage, but if you use a dryer, choose a low-heat setting. Limit washes to every 4–6 wears to preserve the denim’s color and shape.

What shoes should I wear with different jean styles?

Styling shoes with jeans is all about creating balance and showing off your personal style. The best shoes depend on your denim silhouette: —Skinny jeans: Pair with ankle boots, flats, or sneakers. —Straight-leg jeans: Work well with loafers, low-profile sneakers, or heels. —Bootcut or flare jeans: Balance the shape with heeled boots or wedges. —Wide-leg jeans: Try platform sneakers, chunky sandals, or block heels.

How do I choose the best jean style or wash?

Pick a jean style based on both fit and occasion. Skinny or slim jeans offer a sleek, modern look, while straight-leg or relaxed jeans are more casual. For washes, dark denim looks polished and works well for office or night-out outfits, while light or distressed washes give a laid-back vibe. Try different rises, like high-rise for a flattering waistline or mid-rise for everyday comfort, to find your best fit.

How much stretch should my jeans have?

Most jeans today include some stretch for comfort. Look for denim with 1–2% elastane or spandex for flexibility that still holds its shape. More than 3% stretch gives a legging-like feel but may loosen quickly. If you prefer structured denim, choose 100% cotton for a more traditional fit that molds to your body over time.