Character Shop

Our character shop brings all your little one's favorite cartoons, dolls, and superheroes to life, making them a part of their everyday routine. From colorful toys and intricate playsets to stylish clothing and versatile accessories, these pieces add fun and function to your child's playtime and wardrobe. Whether you're looking to build your little one's collection or upgrade their closet, these products feature playful details that will bring a smile to your child's face.

Elevated Playtime & Imagination
From Barbie® and Sesame Street to Pokémon and Bluey, our curated character shop comprises a wide range of options that help them showcase their love for these beloved characters. Explore character shop toys that make playtime enjoyable and creative. Your little one will love an imaginative playset featuring their favorite cartoon character. Pair it with matching character books for an afternoon of interactive play.

Options Your Kids Will Love
A multi-piece kitchen playset is perfect for open-ended play and makes a great addition to the playroom. Or look for buildable action figures and playsets, perfect for an action-packed play session. For an immersive playtime experience, browse our character shop for a variety of pretend-play options, ranging from Minnie Mouse costumes to Peppa Pig playsets. For the perfect birthday gift, opt for a collectible doll or figurine that your child will cherish, or choose a cute scooter that they can take to the park.

Playful Clothing & Accessories
Character shop clothing and accessories will add cheer to your child's outfits with their bright prints and heart-warming characters. A Barbie® jewelry set is the perfect gift for a little kid. Paired with a chic dress and ballet flats, she'll be ready for a themed birthday party or a playdate. You can also dress your child up as her favorite Disney princess with a flowy dress and a sparkling tiara. Clothing featuring fun characters is perfect for your little one's vacation wardrobe. Take your little boy to the pool in his favorite character swimwear, or let him express his style in a vibrant graphic T-shirt and shorts. Add complementing accessories like a character watch or coordinating hair clips to complete their outfits.

Looking for more? Explore our complete kids' collection.