Product Details
- Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.
Features
- WHAT IT IS:
- A luxurious lathering shampoo for all hair types, especially those with frizz-prone, wavy or curly hair; safe for color-treated and chemically treated hair
- WHAT IT DOES:
- Cleans, softens and shines; helps turn frizz-prone hair into silky strands on their best behavior
- INGREDIENT HIGHLIGHTS:
- Phospholipids from soybeans help fight frizz and protect against humidity; gotu kola is a multitasking herb that promotes strength, smoothness and luster; pink pomelo is full of vitamins A, C and B1 plus zinc to give hair a shot of vitality
- HOW TO USE:
- Work a quarter-size amount of shampoo into a lather between palms, apply to wet hair, massage into a rich lather, then rinse
- RESULTS:
- 97% of women said their hair looked smoother*
- 97% of women said their hair looked healthier*
- 80% of women felt their hair looked smoother and more hydrated**
- *Based on a consumer perception study with 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses)
- **Based on a consumer perception study with 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses)
- USE WITH:
- Smooth Conditioner
- Frizz Block Smoothing Spray
Shipping & Returns
- This item qualifies for Free Shipping with minimum purchase! exclusions & details
- Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
- California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
- Web ID: 16461575
7 reviewssorted by Newest
Great Smoothing Shampoo For humid Climates
Virtue Smooth shampoo is great for hot humid climates. It suds up nicely and leaves your hair feeling clean and smooth. It is great for coarse, thick hair. I highly recommend this product.
Recommends this product
Customer review from bloomingdales.com
Great for fine, wavy hair!
Love this shampoo! I noticed a big difference in my hair after using this. I have fine textured wavy hair and this does not weigh my hair down.
Recommends this product
Customer review from bluemercury.com
Meh
this product did not make my hair smooth or soft- in fact it felt dryer and more tangly than usual and I have texttured hair. I love most Virtue products but not this one.
Customer review from bluemercury.com
Great Shampoo!
I have dry wavy hair. I love the way my hair feels after using this shampoo. I use the Virtue conditioner also.
Recommends this product
Customer review from bluemercury.com
Gorgeous hair
Amazing product for all hair types- really does make hair softer & gorgeous!!
Recommends this product
Customer review from bluemercury.com
Great shampoo line
Love this brand of shampoos and conditioners. Leaves my hair looking silky, shiny and healthy!
Recommends this product
Customer review from bluemercury.com
Not my favorite Virtue shampoo
The conditioner for this one us better. I didn't like how my hair felt after using this. I much prefer other products in the Virtue line.
Customer review from bluemercury.com