Restorative Treatment Mask, 1.7 oz.

$36.00
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Product details

Web ID: 16635204

Virtue Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture and resiliency without weighing it down. Infused with Virtue's exclusive complex that includes Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that's immediately reinvigorated with health and nourishment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

  • Product Features

    • WHAT IT IS:
    • A creamy, weightless mask for all hair types that are damaged or need moisture; perfect for hair left dull and dry from exposure to the elements or damaged by color, heat-styling or chemical processing; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Glides on hair; silky to the touch; rebuilds, strengthens and silkens; transform hair's health in 3 minutes
    • INGREDIENT HIGHLIGHTS:
    • Brown algae provides intensive repair and helps provide heat protection; baobab seed oil is an intense emollient for dry, damaged hair; artichoke leaf extract helps preserve cuticle cohesion and protect hair from environmental aggressors
    • HOW TO USE:
    • After washing hair, remove excess water and apply a generous amount of mask, distributing it evenly through hair
    • Leave on for 2-3 minutes, then rinse well
    • Use weekly or as needed
    • RESULTS:
    • 97% of women felt their hair was softer after just one use*
    • 95% of women felt their hair was more moisturized after just one use*
    • 95% felt their hair was smoother and silkier after 4 uses*
    • 96% of women said their hair felt healthier after only 7 uses**
    • After one month, 94% of women felt their hair was nourished, shinier and more lustrous and color was more vibrant**
    • *Based on a consumer perception study with 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks
    • **Based on a consumer perception study with 50 women who used Restorative Treatment Mask for one month
    • USE WITH:
    • Healing Oil
    • Recovery Shampoo
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers frequently report hair feeling soft, smooth, and silky after use.
  • Many reviewers note improved hair health, shine, and manageability.
  • The mask is often described as hydrating and conditioning without weighing hair down.
  • Some customers did not observe significant improvement in their hair's condition.
AI-generated summary from 487 customers reviews.

4.5/5

491 star ratings, 490 reviews

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On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

7 customer images

490 reviewssorted by Newest

Michele F.
16 days ago

Fabulous!

My hair can be course and unruly. When I use this mask, my hair is totally transformed. It’s soft and smooth, and that makes me feel fabulous!

Customer review from VIRTUE

Walaa H.
17 days ago

Amazing for dry hair

I traveled to Ale, where the weather is very dry, this mask literally saved my highlighted hair and moisturized it, such an amazing product

Customer review from VIRTUE

Sarah B.
17 days ago

Horrible.

This has dried my hair out majorly. I was trying to improve my hair and now it’s like straw. Hopefully it will bounce back after I use my regular shampoo a few times. Very disappointing product.

Customer review from VIRTUE

Lisa M.
1 month ago

I've now bought this three times

I'll probably keep this in the rotation for a long, long time. Smells great and has seriously helped the texture of my hair and has gotten my wavy, fine hair much closer to frizz-free than I've been in years.

Customer review from VIRTUE

Amy L.
2 months ago

Best hair treatment!

The best hair treatment for my dry, frizzy, and thin hair. It also smells fabulous!

Customer review from VIRTUE

Heidi K.
2 months ago

Love it

I love this. My hair feels so soft after using it.

Customer review from VIRTUE

Sherry N.
2 months ago

Nice mask

I’ve been using the purifying shampoo, followed bythis mask for years. You don’t need much, especially if your hair is fine. Use once every one to two weeks. Sadly, they got rid of their purifying shampoo so might not be using the mask anymore. . Hope they replace it!

Customer review from VIRTUE

Jennifer E.
2 months ago

Good stuff

Been using this on highlighted hair for a few years along with other Virtue products which has kept my hair reasonably healthy without weighing it down.

Customer review from VIRTUE