ColorKick De-Brassing Shampoo, 8 oz.
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ColorKick De-Brassing Shampoo, 8 oz.

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ColorKick De-Brassing Shampoo, 8 oz.

Product details

Web ID: 11993753

ColorKick De-Brassing Shampoo uses a blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair, including silver and gray. Humectants hydrate and detangle hair, while Virtue's proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. The fragrance is a warm blend of bright and calming ingredients including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
    • WHAT IT DOES:
    • Brightens, neutralizes and revitalizes
    • INGREDIENT HIGHLIGHTS:
    • Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
    • Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
    • Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
    • HOW TO USE:
    • Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
    • Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
    • RESULTS:
    • 95% of women immediately felt their hair color looked more vibrant*
    • 93% of women felt their hair color looked brighter and more revived after 1 week*
    • 95% of women felt their hair looked shinier and less brassy after 2 weeks*
    • *Based on consumer perception with 57 panelists using product for 2 weeks
    • USE WITH:
    • Restorative Treatment Mask
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Many customers report this shampoo effectively neutralizes brassiness and brightens hair color.
  • Reviewers frequently mention the shampoo leaves hair feeling soft, shiny, and healthy.
  • Some customers experience dryness or dullness after using the product.
  • The shampoo is often praised for its pleasant scent and good lather.
AI-generated summary from 229 customers reviews.
4.5/5

242 star ratings & reviews

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242 reviewssorted by Newest

Elizabeth O.
30 days ago

Best grey ever!

This shampoo makes my grey hair shine. I constantly get compliments on my hair color. Embracing my grey with the help of virtue products has been a win-win.

Customer review from VIRTUE

Jacqueline C.
1 month ago

It works but dries hair out

It helped reduce brassy color but dried my hair out.

Customer review from VIRTUE

Sharon S.
1 month ago

Brighter

Seems to work pretty well. My white silver hair is much shiny!

Customer review from VIRTUE

Judy D.
2 months ago

This shampoo helped to make

This shampoo helped to make my blonde hair color look beautiful.

Customer review from VIRTUE

Martina O.
2 months ago

Non-toxic and animal cruelty free!

I like the shampoo. It is extremely important to me that a product is non-toxic and that it is not tested on animals. I find the products to be a bit expensive and not all the products work that well, however having dyed dark blondish hair this is a great shampoo that gets rid of the brassiness.

Customer review from VIRTUE

Beverley H.
2 months ago

Too soon to really tell

I like this shampoo so far but it’s too soon to know as I’ve only used it 3 times if it helps with brassiness.

Customer review from VIRTUE

Karen Y.
2 months ago

Happy with this product.

I will definitely be keeping this as part of my hair care routine.

Customer review from VIRTUE

Eileen L.
2 months ago

Best color shampoo

This is the best color shampoo I’ve ever used. All the products I’ve used so far have been fabulous.

Customer review from VIRTUE