Original Eyeshadow Primer Potion

$23.80 (15% off)BESTapplied$28.00
Color:Original
Offers & perks
Women Founded
See offer details
6-month financing with Macy's Card.

Product details

Web ID: 2127504

Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

  • Product Features

    • WHAT IT DOES:
    • This nude creamy eye makeup primer works with all skin tones and dries invisibly to prep for flawless, crease-free eyeshadow looks with an easy-to-use applicator
    • The Urban Decay eyeshadow primer also ensures color stays rich and pigmented for up to 24 hours
    • Polymer technology fills in any imperfections on the skin's surface, visibly smoothing and prepping your lids for long-lasting shadow and eyeliner
    • HOW TO USE:
    • Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power
    • Mix with your favorite eyeshadow for crease-free, custom cream shadows and eyeliner
    • USE WITH:
    • Urban Decay Naked3 Eyeshadow Palette
    • Urban Decay Brow Blade Ink Stain + Waterproof Eyebrow Pencil
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Armed Forces Americas, Hawaii, American Samoa, Armed Forces Europe, U.S. Virgin Islands, Armed Forces Pacific, Marshall Islands, Puerto Rico, Guam, Northern Mariana, Palau, Alaska, Federated States of Micronesia
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • Many customers report that the product helps eyeshadow last all day without creasing or fading.
  • Reviewers frequently mention that the primer enhances the vibrancy and pigmentation of eyeshadow.
  • Customers appreciate the smooth and easy application of the product.
  • Some customers report that the formula feels oily or greasy, or that it dries too quickly.
  • A few customers experienced irritation or allergic reactions after using the product.
AI-generated summary from 12,841 customers reviews.

4.7/5

12,888 star ratings, 12,842 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2065 customer images

12,842 reviewssorted by Newest

Amary
14 days ago
from Texas

THE best primer!

I’ve been using Sin primer since it was introduced. I’ve tried all kinds of other brands but always come back to Sin. It’s got grabbing power that lasts forever and has the prettiest shimmer. I gave birth 3 times wearing this plus waterproof eyeliner, and it did not budge at all. All my photos look fantastic!

Customer review from urbandecay.com

dian513
1 month ago
from Cincinnati, Ohio

unhygienic packaging.

The packaging is bad. Squeeze tube would be best without the doe foot applicator, which makes the product unhygienic which is a big problem for a liquid eye product.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hey! Thank you for sharing your feedback on our Eyeshadow Primer Potion. We totally hear your concerns about hygiene and the doe-foot applicator, and we have passed your notes straight to our product team. For a more hygienic application, try dotting the product onto a clean surface or picking it up with a separate brush first. Thanks again for keeping it real with us, and we hope you keep exploring what is new at UD!

LeahMaria
1 month ago
Incentivized review
Incentivized:Yes

Will always be the best

I have been using this for years. Long lasting hold. No creases. What else could you ask for?

Recommends this product

mapeartree
1 month ago
from Germantown, OH
Incentivized review
Incentivized:Yes

Order not delivered

My order never showed up. They force you to use AI rather than give you a customer service phone no., and that AI assistant couldn’t help me. Very disappointed

Response from Macy's

UD Makeup Freak1 month ago

Hello! Thank you for sharing your experience. We are so sorry to hear that your Original Eyeshadow Primer Potion never showed up and that you had such a frustrating time trying to get help with your order. Since this purchase was made through Macy’s, we recommend contacting Macy’s customer support directly to resolve this delivery issue, as they are best equipped to assist with their online orders and customer service. We hope this gets resolved for you quickly! UrbanDecay

Somm Enchanted Evening
4 months ago

Love the color and wear

I love the Eden color. I use it as an eyelid color adding a soft crease color for everyday wear. Stays put ALL day.

Customer review from urbandecay.com

Esprz
4 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Awesome eye primer

I LOVE this primer, your eyeshadow will not crease or anything. Once you apply on your eyelid you do need to bled it fast tho

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Disappointed
4 months ago

I am extremely disappointed with my experience with Macy’s during the 10 Days of Glam sale. I placed my order during the sneak preview, a full day before the sale officially started, expecting that ordering early would secure the items I wanted. Instead, Macy’s only shipped a few items and then silently canceled the rest of my order a week later without any notification whatsoever. To make matters worse, I had to spend an hour on the phone with customer service just to figure out what happened, only to be told that the items were now out of stock because Macy’s took too long to process my order. That is completely unacceptable. If items are unavailable, customers should be informed immediately — not left waiting in the dark for a week. This was a terrible shopping experience combined with horrible customer service. Macy’s clearly does not value its customers’ time or loyalty. After this experience, I will no longer be giving Macy’s my business, and we will also be closing our Macy’s credit card.

Response from Macy's

UD Makeup Freak4 months ago

Hello! Thank you for sharing your experience with our Original Eyeshadow Primer Potion. We’re so sorry to hear about the frustration and disappointment you experienced with your Macy’s order and the lack of communication around the cancellation. We completely understand how upsetting that must have been, especially after ordering early during the sale. Since this order was placed through Macy’s, we recommend continuing to work directly with Macy’s regarding the order and service experience. We hope this gets resolved for you soon. UrbanDecay

Bartender17
4 months ago
from Seymour, IN

Best Primer on the Market

This product is one of the best primers I have ever tried. Smoothness, texture, and longevity is right on.

Customer review from urbandecay.com