Original Eyeshadow Primer Potion - Travel Size

$18.00
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Product details

Web ID: 2127517

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Guam, Armed Forces Americas, Alaska, Marshall Islands, Armed Forces Europe, Puerto Rico, U.S. Virgin Islands, Federated States of Micronesia, Hawaii, Armed Forces Pacific, American Samoa, Palau, Northern Mariana
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • Customers frequently report that this primer helps eyeshadow stay in place all day.
  • Many reviewers note that the primer enhances the vibrancy and pigmentation of eyeshadow colors.
  • Customers with oily eyelids find this product effective at preventing creasing and smudging.
  • Reviewers appreciate the smooth texture and easy application of the primer.
  • Some customers express mixed feedback regarding the applicator, with some preferring a different design.
AI-generated summary from 12,191 customers reviews.
4.7/5

12,238 star ratings, 12,192 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2043 customer images

12,192 reviewssorted by Newest

Amary
30 days ago
from Texas

THE best primer!

I’ve been using Sin primer since it was introduced. I’ve tried all kinds of other brands but always come back to Sin. It’s got grabbing power that lasts forever and has the prettiest shimmer. I gave birth 3 times wearing this plus waterproof eyeliner, and it did not budge at all. All my photos look fantastic!

Customer review from urbandecay.com

dian513
2 months ago
from Cincinnati, Ohio

unhygienic packaging.

The packaging is bad. Squeeze tube would be best without the doe foot applicator, which makes the product unhygienic which is a big problem for a liquid eye product.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hey! Thank you for sharing your feedback on our Eyeshadow Primer Potion. We totally hear your concerns about hygiene and the doe-foot applicator, and we have passed your notes straight to our product team. For a more hygienic application, try dotting the product onto a clean surface or picking it up with a separate brush first. Thanks again for keeping it real with us, and we hope you keep exploring what is new at UD!

LeahMaria
2 months ago
Incentivized review
Incentivized:Yes

Will always be the best

I have been using this for years. Long lasting hold. No creases. What else could you ask for?

Recommends this product

mapeartree
2 months ago
from Germantown, OH
Incentivized review
Incentivized:Yes

Order not delivered

My order never showed up. They force you to use AI rather than give you a customer service phone no., and that AI assistant couldn’t help me. Very disappointed

Response from Macy's

UD Makeup Freak2 months ago

Hello! Thank you for sharing your experience. We are so sorry to hear that your Original Eyeshadow Primer Potion never showed up and that you had such a frustrating time trying to get help with your order. Since this purchase was made through Macy’s, we recommend contacting Macy’s customer support directly to resolve this delivery issue, as they are best equipped to assist with their online orders and customer service. We hope this gets resolved for you quickly! UrbanDecay

Somm Enchanted Evening
4 months ago

Love the color and wear

I love the Eden color. I use it as an eyelid color adding a soft crease color for everyday wear. Stays put ALL day.

Customer review from urbandecay.com

Esprz
4 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Awesome eye primer

I LOVE this primer, your eyeshadow will not crease or anything. Once you apply on your eyelid you do need to bled it fast tho

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Disappointed
5 months ago

I am extremely disappointed with my experience with Macy’s during the 10 Days of Glam sale. I placed my order during the sneak preview, a full day before the sale officially started, expecting that ordering early would secure the items I wanted. Instead, Macy’s only shipped a few items and then silently canceled the rest of my order a week later without any notification whatsoever. To make matters worse, I had to spend an hour on the phone with customer service just to figure out what happened, only to be told that the items were now out of stock because Macy’s took too long to process my order. That is completely unacceptable. If items are unavailable, customers should be informed immediately — not left waiting in the dark for a week. This was a terrible shopping experience combined with horrible customer service. Macy’s clearly does not value its customers’ time or loyalty. After this experience, I will no longer be giving Macy’s my business, and we will also be closing our Macy’s credit card.

Response from Macy's

UD Makeup Freak5 months ago

Hello! Thank you for sharing your experience with our Original Eyeshadow Primer Potion. We’re so sorry to hear about the frustration and disappointment you experienced with your Macy’s order and the lack of communication around the cancellation. We completely understand how upsetting that must have been, especially after ordering early during the sale. Since this order was placed through Macy’s, we recommend continuing to work directly with Macy’s regarding the order and service experience. We hope this gets resolved for you soon. UrbanDecay

Bartender17
5 months ago
from Seymour, IN

Best Primer on the Market

This product is one of the best primers I have ever tried. Smoothness, texture, and longevity is right on.

Customer review from urbandecay.com