24/7 Inks Liquid Eyeliner

$28.00
Offers & perks
Women Founded
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6-month financing with Macy's Card.

Product details

Web ID: 15800969

Inspired by professional paint brushes, 24/7 Inks Liquid Eyeliner unleashes your inner artist and delivers chaos-proof performance. Ergonomically designed with a patented, precision grip and an ultra-sharp tip, this innovative eyeliner made in Japan puts you in control. It's easier than ever to create a variety of eye makeup looks, including everything from "everyday" chill looks to more advanced artistry and graphic liner looks.

  • Product Features

    • WHAT IT IS:
    • Urban Decay's 24/7 Inks Liquid Eyeliner is the only liquid eyeliner with an ergonomic grip that comes in nine vibrant colors and features a flow-through pen with an ultra-sharp tip to help make application easier
    • WHAT IT DOES:
    • Formula glides on smoothly to effortlessly accentuate any eye shape; water resistant and smudge resistant; up to 24-hour wear; patented precision-grip technology; flow-through pen component features either a felt tip or a brush tip
    • INGREDIENT HIGHLIGHTS:
    • SKIN TYPES:
    • Formulated for all skin types
    • HOW TO USE:
    • Shake before applying, to saturate the felt or brush tip
    • Craft everything from fierce cat eye wings to free-flowing graphic eyeliner designs; the flexible, ultra-fine tip makes it easy to draw thin or thick lines without skipping, dragging or pulling on delicate skin
    • For a more fluid application, hold the end of the paintbrush-inspired handle and envelop eyes in swirls of color or dreamy doodles
    • USE WITH:
    • Original Eyeshadow Primer Potion
    • 24/7 Moondust Eyeshadow

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The ergonomic design and grip of the eyeliner pen make it easy to hold and control for precise application.
  • Many customers report that the eyeliner is long-lasting and resists smudging or smearing throughout the day.
  • Customers have mixed feedback on color pigmentation, with some finding certain shades vibrant and others reporting them as sheer or requiring multiple layers.
  • The fine tip allows for creating both thin and thick lines, making it versatile for various eye looks.
  • Some reviewers note that the product can dry out quickly or have inconsistent ink flow, especially with certain colors.
AI-generated summary from 1,586 customers reviews.
4.4/5

1,644 star ratings, 1,595 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

891 customer images

1,595 reviewssorted by Newest

Sweet T
22 days ago
from Sarasota
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Excellent just go through it to fast

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Alssa
1 month ago

easy to use

I use this for my top lid and it is easy to use, and this is coming from someone who always had a hard time lining my top lid. Plus, it stays put all day, does not smudge at all. I like the colors that aren't the matte ones, that have the slight glimmer to it. I have ordered the blue and the green and both brighten my eyes which are brown. The tip is thin and easy to line so it is subtle which is what I wanted.

Shae
1 month ago
Incentivized:No

Love Macys Deals

Love these liquid liners by for the best. And the price was really good as well! This is my go to brand Urban Decay Never Disappoints! And Macy prices on point!

Bevsbeautyadvice60
2 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Shade whiskey gorgeous

Saw this eyeliner and a video post in the color whiskey and it’s gorgeous on blue eyes with blonde hair or blue eyes with any color hair but it’s just a gorgeous long wearing eyeliner. I’ve worn many high-end brands and this is my top three in favorites. Just note, please that I received no free products for my honest review.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Jessica
2 months ago
from California
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Does not stay for too long

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Response from Macy's

UD Makeup Freak2 months ago

Hey! Thank you for sharing your feedback on our 24/7 Inks Liquid Eyeliner. We are sorry to hear it did not stay on as long as expected and have shared your comments with our team. For best wear, try applying it over a primed eyelid or a light dusting of translucent powder to lock the pigment in place all day. We truly value your input and invite you to keep discovering more holy grail favorites at UD! UrbanDecay

Kamna
2 months ago
from Texas
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Great Eyeliner

Fluidity, I bought this and really like the finish of the liner

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

SamTheTired
2 months ago

Promising but no ink

I bought this and it was already dried out. I honestly think I would love this product if it had not been dry.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hey! Thank you for sharing your experience with our 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen. We are so sorry to hear that your eyeliner arrived dried out—we want every product to be fresh and high-performance right out of the box! We'd love to help make this right, so please feel free to contact us here for further assistance: https://tinyurl.com/y5kzogz3

PrettyMacys
2 months ago
from Troy, MI
Incentivized review
Incentivized:Yes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Perfect Eyeliner!

I bought it during 10 days of beauty! It went viral and I was looking for a good liquid liner! Getting it 50% off was a steal! I love it!!

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product