24/7 Glaze-On Liquid Eyeshadow

$26.00
Offers & perks
Women Founded
See offer details
6-month financing with Macy's Card.

Product details

Web ID: 21264388

Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.

  • Product Features

    • WHAT IT IS:
    • Glaze and glow with this liquid eyeshadow
    • WHAT IT DOES:
    • Buildable shades include two duochrome and four shimmer shades for versatility; includes a built-in brush for easy application
    • HOW TO USE:
    • Shake to activate for up to 15 hours of crease-resistant wear
    • Apply one swipe for a sheer wash of color, or build to a full-on shimmer
    • RESULTS:
    • 96% agree product provides glazed finish*
    • 95% agree product applies in seconds and glides on smoothly*
    • 97% agree colors flatter skin tone, based on shade Sugar Twist*
    • *Based on a 1-week consumer study with 127 women

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Alaska, Hawaii, Northern Mariana, American Samoa, Armed Forces Pacific, Puerto Rico, Guam, Armed Forces Europe, Armed Forces Americas, Federated States of Micronesia, Marshall Islands, Palau, U.S. Virgin Islands
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers find the product easy to apply and blend, often noting its smooth texture.
  • The eyeshadow provides a strong shimmer and can be built up for more intense pigmentation.
  • Many customers appreciate the unique and aesthetically pleasing design of the product's container.
  • Reviewers have mixed feedback regarding the applicator brush, with some finding it effective and others noting its short length or difficulty in dispensing product.
  • Some customers report that the eyeshadow is long-lasting and resists creasing, while others experience creasing or transfer.
AI-generated summary from 886 customers reviews.
4.4/5

896 star ratings, 888 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

1252 customer images

888 reviewssorted by Newest

cpropsom
24 days ago
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Not that great of a product

Very cakey when applied.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Heatherlama
2 months ago
from Des Moines

Apply eyeshadow primer first stays beautiful!!

I applied UD eyeshadow primer before using the product and had great results SO beautiful!!

Customer review from urbandecay.com

Bartender17
5 months ago
from Seymour, IN

Not impressed at all

I unfortunately was not impressed with this product. Did not stay on and I had to use a lot of product before I seen the result I liked. Not like the picture of the model at all.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center5 months ago

Hi there! We are truly sorry to hear that the 24/7 Glaze-On Liquid Eyeshadow didn’t live up to the high-vibrancy look you were expecting. We aim for our formulas to provide that effortless "glaze" in just a few swipes, so it is disappointing to hear you had to use so much product to see the results you wanted. Because this formula is designed with a high-shine, multidimensional finish, application technique can sometimes play a role—using a finger to "tap" the pigment on can often yield a more intense payoff than using the applicator alone. However, we hear your feedback loud and clear regarding the staying power and the difference from our campaign imagery. We have shared your comments directly with our Product Development and Artistry teams to help us improve the formula and our application guidance. Thank you for being part of the UD community and for your honest feedback!

Debra
7 months ago

The packaging is all wrong. The brush doesn’t work

Brush is way too short. It doesn’t work well to get the product out of the package. The handle is just weird and hard to hold. The product itself is great if you can get any of it out of the bottle.

Response from Macy's

UD Makeup Freak7 months ago

Hello! Thank you for sharing your thoughts on our 24/7 Glaze-On Liquid Eyeshadow. We are thrilled to hear you love the high-performance formula, but we're sorry that the patented dip-in brush and handle design didn't hit the mark for you. Your feedback is everything to us and has been shared with our product development team as we strive to level up our packaging. To ensure you get that perfect glazed finish, we suggest trying a separate makeup brush or even your fingertip for more control when building your desired shimmer intensity. We hope you continue to unleash your inner artist and create vibrant, crease-free masterpieces with Urban Decay! UrbanDecay

Bea
7 months ago

Don’t buy

Very expensive for the amount It doesn’t lay down nicely

Emmy D
8 months ago
Incentivized review

Long lasting - Easy application

Loved this eyeshadow. Lasted all night and was super easy to apply. All of my friends wanted to know what was on my eyelids!! Not dry and flaky like most eyeshadows that are liquid are

Customer review from urbandecay.com

Dee
9 months ago
from Vancouver WA

Think about sparkle and shine

Love the silver

11alanis11
9 months ago
from Illinois

Not a fan

Color looked nothing like it did on the website. Not sure how to get the product out of the tube. Unfortunately I had to return.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center9 months ago

Hi there! Thank you for reaching out about our 24/7 Glaze-On Liquid Eyeshadow. We are sorry to hear that the shade didn't match your expectations and that you found the packaging difficult to use. We strive for accurate color representation on our website, so we appreciate you letting us know about this discrepancy. We will share your comments regarding the tube design with our packaging team to help us improve the user experience.