24/7 Eyeshadow

$11.50 (50% off)$23.00
Offers & perks
Women Founded
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6-month financing with Macy's Card.

Product details

Web ID: 11970803

Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood: matte, satin, shimmer and metallic. The velvety-soft eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and can be applied wet or dry with a finger or brush to brighten and enhance the eyes.

  • Product Features

    • Product Size: 0.06-oz.
    • WHAT IT DOES:
    • Creamy eyeshadow singles deliver high-performance, ultra-velvety, supercharged colors and finishes
    • Long-lasting wear of up to 12 hours
    • HOW TO USE:
    • First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day
    • For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base
    • Apply the high-pigment eyeshadow using any Urban Decay Pro Eyeshadow Brush or use your fingertips for intense pigment payoff
    • Use wet or dry; mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using shimmers to create a foiled, almost-wet effect; for mattes, dip brush into shadows first before misting with All Nighter for longer-lasting color
    • Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.2/5

485 star ratings, 412 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

167 customer images

412 reviewssorted by Newest

Tigermomof3
13 days ago
from Atlanta
Incentivized review
Incentivized:Yes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Nice eye shadow

Love this eyeshadow and especially the color sin. It’s a great neutral color with a bit of shimmer. The eye shadow stays in all day.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Amy
15 days ago
Incentivized:No

Never received

jess
24 days ago
from portland, oregon
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

texture

i love the the color shades, pink, red, fusia are my favorite color to wear when im out to go to work, gatherings, family get together and holidays events. matching it with my outfit.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

RayRay7
2 months ago

PERFECT

OMGGGGG....LOOOOVE this color. If you ever decide to discontinue it, please let us know so I can buy like 20...more like 50 of them. FAVORITE color ever hands down...and trust me, that says a lot. I'm a makeup artist and have been looking for a color exactly like this for probably over 20 years.

Customer review from urbandecay.com

Bevsbeautyadvice60
2 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

A staple

New Riff matte eyeshadow is a definite icon staple for my blue eyes ! This particular shade makes them pop like no other high end color eyeshadow I’ve purchased ! I have makeup by Mario love , Chanel love , Armani liquid 22M for lids love but this shade is hard to find ! Love it . Wear xx mostly as under eyes and on top liquid or alone gorgeous ! Please note this is my honest review. I do not receive any free products or any incentives.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Kimm
2 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Received Damaged

I received the Urban Decay eyeshadow damaged. The powder was broken and not sticking to the compact. I will return this item unfortunately.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Response from Macy's

UD Makeup Freak2 months ago

Hello! Thank you for sharing your experience with our 24/7 Eyeshadow. We’re so sorry to hear it arrived broken and damaged, and we completely understand how disappointing it is to open a new product and find it unusable. Since this purchase was made through Macy’s, we recommend contacting Macy’s customer support directly for assistance. We hope this gets resolved for you quickly! UrbanDecay

Beautiful
3 months ago

Love this. Wish my color in Sin hadn't been canceled.

Betty
4 months ago
from Brnicua, ca

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Flash color

Please bring back the eyeshadow color Flash. It was a fantastic color. Thanks!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product