Too FacedShadow Insurance 24-Hour Eye Shadow Primer
Product details
Web ID: 13181962804 reviewssorted by Newest
Eye Shadow Wonder
I have used this product for years and love the way it manages the oil on my lids and allows my eye shadow to stay on without creasing all day!
Great formula, packaging is a dealbreaker
I've repurchased this primer because the formula is genuinely excellent — it keeps my eyeshadow locked in place all day, whether I'm dealing with normal wear or extreme heat/humidity. No creasing, no fading, no fallout. On performance alone, this is a 5-star product. But the new packaging has been a real letdown. This is my second purchase, and both times the lid has cracked and broken — even with careful opening, closing, and application. I really miss the old squeeze tube; it was sturdy and never gave me issues. I want to keep buying this, but the packaging failures are making me reconsider. Please bring back the squeeze tube, or fix the lid design — the formula deserves better packaging.
Recommends this product
Customer review from Too Faced US
Won't repurchase due to new packaging
This primer was my holy grail, I probably purchased over 10 tubes in my time using it. I tried the doe foot applicator version once and have never repurchased. Leaving a comment now because I periodically check to see if it has been changed back, and am always disappointed! The squeeze component was more slim lined, you had more control on the amount that you used, and it lasted longer. Not to mention the new tube just falls apart... I have still, after years, not found a product that I liked better than this in the squeezy tube. Such a disappointment.
Customer review from Too Faced US
Bring Back Prior Version New Applicator is Difficult and Dry
I just purchased my second tube of the new version of Shadow Insurance, at Ulta. The new, tube packaging with applicator has ruined the application experience, of the product. It is difficult to use and feels much drier. The prior version was quick and easy to apply--virtually foolproof. This applicator can also leave splotches, where too much product is dispensed by the wand, leaving the user to still need to smooth the product with their fingertips. I thought i would gamble on purchasing my once favorite product again, but to my dismay, it still disappoints. Please bring back the prior version. The packaging was smaller too and better for travel. I am sad that I need to find a different product to replace this. In the past, I recommended it to all. People were amazed to see me emerge from my swimming pool with my eyeshadow still in place, thats how good this was. I think the company should take note of the numerous like-minded reviews of this product, not just here, but other sites. Your decades long customers have spoken up.
Customer review from Too Faced US
Response from Too Faced US
Thank you for taking the time to share such detailed feedback. We truly appreciate your loyalty and your experience with the original formula and packaging. We hear how important ease of use and performance are, and your comments will be shared with our team.
New dispenser/Doesn't Work!!!!!!!
I loved the old product in a tube and was a die heart loyalist. The new wand dispenser is horrible. The consistency has changed, it's difficult to get out of the cylinder, doesn't apply well, is sometimes watery and overall doesn't work. I'm on the hunt for a new product from a different company.
Customer review from Too Faced US
Response from Too Faced US
Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.
Amazing product / terrible package
I love this product, but every time I buy it, the cover breaks. You should challenge some of your engineers on packaging concepts — it's just not normal.
Recommends this product
Customer review from Too Faced US
Empty and Dry
I used it a few times and it’s already empty and dry. Not recommend!
Change back to previous packaging!
Please change this back to the squeeze tube. This is the best product ever. However the problem is it's very difficult to tell when you're about to run out because you can't see how much is left. It's also somehow more dry than it used to be when it was in the Squeeze tube. Also the applicator is not useful because you still have to use your fingers to spread it over your eyelids evenly.
Recommends this product
Customer review from Too Faced US