Born This Way Undetectable Medium-To-Full Coverage Foundation, 1 oz.

$49.00
Offers & perks
LGBTQ Founded
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6-month financing with Macy's Card.

Product details

Web ID: 22284310

This hydrating, weightless foundation masterfully diffuses the line between makeup and skin. Twenty-four-hour wear and natural-looking coverage so undetectable, they'll think you were Born This Way.

  • Product Features

    • WHAT IT IS:
    • Foundation with a natural finish and 24-hour wear
    • WHAT IT DOES:
    • Reduces appearance of pores; improves appearance of skin tone; color true for 24 hours; 24-hour hydration; transfer resistant, waterproof, perspiration-proof, humidity-proof, fadeproof, crease-proof, non-caking, non-poring, non-streaking, photo friendly
    • INGREDIENT HIGHLIGHTS:
    • Hyaluronic acid, glycerin and vitamin E
    • HOW TO USE:
    • Apply with fingertips or a brush
    • Start at center of the face and work outward
    • Apply more to achieve desired coverage
    • Pro Tip: For a sheer and radiant look, mix Hangover Primer (sold separately) with your Born This Way Foundation
    • USE WITH:
    • Born This Way Super Coverage Concealer
    • Born This Way Ethereal Light Concealer
    • Born This Way Setting Powder
    • Makeup Insurance Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers praise the foundation for its natural, skin-like finish and buildable medium-to-full coverage.
  • Reviewers frequently mention the foundation's long-lasting wear, even in challenging conditions.
  • Many customers appreciate the wide selection of shades available.
  • Some customers report mixed experiences with shade matching and potential oxidation.
  • The foundation is often described as feeling lightweight and blending smoothly.
AI-generated summary from 1,716 customers reviews.
4.5/5

1,761 star ratings, 1,720 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

1565 customer images

1,720 reviewssorted by Newest

Lisa
21 days ago
from Texas
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Disappointing

I returned this, hoping to find a long wearing coverage but it was not! Looks splotchy and uneven! Wore off by 2pm

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

LuluBlessing
2 months ago
from San Jose, California
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Too Faced - coverage for sensitive skin

Love the Too Faced foundation. Always consistent color and never a reaction to my sensitive skin. Easy to blend with other colors. I've been a fan of this product for many years.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Julieanne
3 months ago

Perfection in a bottle

Applies flawlessly with 1 pimp via makeup brush. Buildable if needed. I personally use oil free gel moisturizer and gel face primer. Works like a charm. Butter Pecan perfect for me. Not much is required, it's like a second skin. Do not transfer.

Recommends this product

Customer review from Too Faced US

paige8132
3 months ago
Incentivized review

meh

made my face cakey and orange. would maybe be better for different skin tones or textured

Customer review from Too Faced US

Hollie
4 months ago

Stay matte

I am with the ones who desperately miss the old formula even during face mask time my makeup never came off and I worked in the medical field so I was hopeful only the bottle had changed I was so wrong. Please bring back the old formula it was amazing

Customer review from Too Faced US

Lil
4 months ago
Incentivized review

Love

I love this! The shade match is amazing! Feels great and is very long wearing. If you're in need of a new foundation I highly recommend this one!!!!

Recommends this product

Customer review from Too Faced US

Leo
5 months ago

Hate the new formula

I have worn this product for years. Never had any issue until my last 2 purchases. It looks super thick like I applied several coats. It transfers to everything, I was so embarrassed at work all my paperwork has brown finger prints on them very unprofessional. I'm afraid to hug people I might leave makeup on there cheeks or clothes. Please bring back the old formula!

Recommends this product

Customer review from Too Faced US

Marie
5 months ago
Incentivized review

I love this stuff omg

[I received this product in exchange for my honest review] This is seriously the best foundation I've ever used. It's so light and covers so well. It matches my skin tone perfectly. It stays on all day and then was a breeze to take off. I love love love it.

Recommends this product

Customer review from Too Faced US