Born This Way Ethereal Light Illuminating Smoothing Concealer

$34.00
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Product details

Web ID: 15027256

Never choose between hydration and no-crease wear again!

  • Product Features

    • WHAT IT IS:
    • A buttery, serum-light concealer made in Italy
    • WHAT IT DOES:
    • Effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating hyaluronic acid, aloe leaf extract, daikon seed extract and squalane
    • Waterproof formula diminishes signs of fatigue and imperfections while adding a natural luminosity
    • INGREDIENT HIGHLIGHTS:
    • Coconut water aids in delicately replenishing skin's moisture levels
    • Alpine rose helps empower skin's health and resilience
    • Hyaluronic acid gives a smoother, more youthful appearance
    • Paraben free
    • HOW TO USE:
    • Use the unique, exclusive applicator for precise application

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • Customers report this concealer provides good coverage that is buildable.
  • Reviewers frequently mention the formula is lightweight and blends smoothly.
  • Many customers experience a brightening or illuminating effect with a natural finish.
  • Mixed feedback exists regarding creasing, with some customers experiencing it and others finding it creaseless.
  • Customers appreciate the hydrating qualities of the concealer.
AI-generated summary from 673 customers reviews.
4.5/5

683 star ratings, 674 reviews

Write a Review
428
175
57
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9

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

674 reviewssorted by Newest

SandraJ
26 days ago
from Columbus oh
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Great for daily use

I bought this two months ago product has a very smooth light finish does brighten up area. It’s more like a medium to share coverage.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Nikki
4 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Wow!!

Ok. I’ve been faithful to my Mac concealer for years and wanted to try something new. Decided to give this one a try since it was on sale and wow did it amaze me!! I’m 39 and it didn’t smudge into my creases like most do. It has buildable coverage and felt very light! Looked beautiful especially under my Laura mercier loose powder! I recommend giving it a try!!!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Sheetal
6 months ago

Oxidized

Concealer still shows grey even for slight discoloration

Supreet
10 months ago

bottle seems to have very less qty of concealer

not much concealer in the bottle

a
10 months ago

Oh my i try....... LOVE it but

i got a sample and assumed it was foundation so i used it all over my face and thought it was just the absolute best foundation ever. went on thick and smooth. i really wanted to buy it.. now i am not so sure if this is a good foundation option and i will ask because it was great!

Recommends this product

Customer review from Too Faced US

Ashley
11 months ago

Not as good as the regular concealer

The coverage is nice and full and blends fairly easily. HOWEVER I've noticed that by the end of the day that the "brightening effect" leaves a weird white overcast under my eyes that definitely was not that noticeable when I first applied. I set it with the too faced setting powder and it looks great until about halfway through the day when the color starts to oxidize more and it looks crazy. Will be going back to the regular concealer for this reason.

Customer review from Too Faced US

Response from Too Faced US

11 months ago

Thank you for sharing your experience — we appreciate the honest feedback. If you’d like help finding a shade or setting routine that keeps that brightened look all day, our team is always here to chat live with a Too Faced Artist here: https://bit.ly/TFContactUS. They’re standing by to assist you!

Laura
1 year ago
from Ny

On average, customers rate the Sheer/bold of this item as Bold.

Ms

Very good

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Saroome
1 year ago
from Houston tx

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Too Faced Skin Blemish Cover up

Tested out (only) and it covered large brown spot better than some other products.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.