Ultimate Shadow & Liner Primer

$9.35 (15% off)BESTapplied$11.00
Size:0.27 oz
Low Stock
Offers & perks
Free gift with purchase
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6-month financing with Macy's Card.

Product details

Web ID: 12258074

Turn up the intensity with the NYX Professional Makeup Ultimate Shadow & Liner Primer! This eye primer is infused with vitamin E and is available in four skin-adapting shades (light, light-medium, medium-deep and deep) for all skin tones. Wear under eyeshadow and eyeliner for more vibrant, saturated color and no-smudge, no-crease, longwearing eye looks. It increases vibrancy and extends the wear of shadow and eyeliner. This formula is super-creamy with a soft blurring effect, so you can wear it on its own for a lightweight, flawless natural look. This product has a unique doe foot applicator that is shaped to hug your eyelids for easy, gentle and smooth application.

  • Product Features

    • WHAT IT DOES:
    • Eye primer infused with vitamin E
    • Increases vibrancy of shades and extends wear
    • Super-creamy formula with a soft blurring effect
    • Can be worn alone or under shadow and eyeliner
    • Doe foot applicator hugs eyelids for easy and smooth application
    • HOW TO USE:
    • Apply all over eyelid with doe foot applicator, before applying your eyeshadow and/or eyeliner
    • Wear alone for a natural, blurred look
    • This product supports a world with less waste by coming in both an original (refillable) and refill format
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products
    • CONSCIOUS BEAUTY: This product meets one or more Pillars of the Macy's Conscious Beauty Program: Conscious Ingredients, Cruelty Free, Vegan and/or Packaged with Care

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • Customers frequently report that the primer enhances eyeshadow vibrancy and color payoff.
  • Many reviewers find the primer effective at extending the wear of eyeshadow and eyeliner, preventing creasing and smudging.
  • The product has a smooth application, though some customers note a tacky or sticky feel that can make blending challenging.
  • Some customers experience issues with creasing or oiliness, while others find it helps with these concerns.
  • A few customers report a chemical smell or skin irritation when using the product.
AI-generated summary from 361 customers reviews.
4.1/5

377 star ratings, 365 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

240 customer images

365 reviewssorted by Newest

Chrissy23
20 days ago
from WASHINGTON

Works but not better than the old primer

Works well but does have a strong scent. Miss the pot version, been looking for it everywhere. It was the best

Recommends this product

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

Consumer Care Center19 days ago

Hi, Chrissy23! Thank you for sharing your feedback with us about the primer. We understand how important it is to find a product that works well for you, and we sincerely apologize for any disappointment. Please be assured that your feedback will be shared with our product team, as it helps us improve and consider customer preferences in the future. For immediate assistance, we encourage you to reach out to our customer care team at 1 (844) 335-3510 (Monday–Friday, 9:00 AM–8:00 PM EST) or via Live Chat (daily, 10:00 AM–8:00 PM EST). Kindly reference case number 48141067 so our team can quickly locate your details and provide the best support. We value your loyalty and patience, and we’re committed to helping you find the right solution.

NGG lax mom
3 months ago
from Atlanta GA

Disappointed

I really wanted to like this product. It’s super drying. Once this product is applied and dried, the eye shadow does not go on smoothly. It’s almost not smooth on the skin. And it burns my eyelids! Ouch. Very disappointed. Can’t return it as it’s been too long…

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

Consumer Care Center3 months ago

Hello! We're sorry to hear about the experience you had with our Ultimate Shadow & Liner Primer. We would like to speak to you about this, if you can please give us a call at 844-335-3510 with case number 47356663. Our hours of operation are Monday through Friday 8:00 am – 8:00 pm ET. We hope to hear from you soon!

Cynthlo
3 months ago
from Maryland City, MD

Did not meet expectations

I just purchased this product and there’s this burning sensation on my eyelids. I have never experienced a reaction like this to makeup products, this is odd.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

Consumer Care Center3 months ago

Hello! We're sorry to hear about the experience you had with our Ultimate Shadow & Liner Primer. We would like to speak to you about this, if you can please give us a call at 844-335-3510 with case number 47304969. Our hours of operation are Monday through Friday 8:00 am – 8:00 pm ET. We hope to hear from you soon!

jenLuna
3 months ago

Never arrived

Never received it guess macys is getting comfortable with charging for items that were never mailed.

Em
6 months ago
from Hawaii

Chemical smell but works well

This product is very sticky which is what I was looking for. I use my eyeshadow as eyeliner and it always ends up smeared under my left eye. A slight caveat is that there is a chemical smell. Too afraid to look up the ingredients and find out it’s toxic. :0

Tia
7 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Strong Smell

I've never used primer for my eyes before, so not if it's normal, but this has a bad smell.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Aala2
7 months ago

Not worth it

Bought this as a cheaper alternative to the urban decay eyeshadow primer but unfortunately it was a waste of money. Eyeshadow will last, generously, 3 hours before separating and coming off. Would not repurchase.

Customer review from nyxcosmetics.co.uk

FranT
8 months ago

Best Ever Primer!

Best eyelid primer EVER! I use this daily, not for eye shadow but because it helps my ‘old lady’ eyelids look smoother and tighter. I hope it will never be discontinued!

Customer review from NYX Professional Makeup