Superhero Elastic Stretch Volumizing and Lengthening Mascara

$23.80 (15% off)FRIENDapplied$28.00
Size:No Size
Offers & perks
Women Founded
See offer details
6-month financing with Macy's Card.

Product Details

  • IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.
  • Features

    • WHAT IT DOES:
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
    • This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
    • Paraben-free, sulfate-free and phthalate-free.
    • KEY INGREDIENTS:
    • High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • HOW TO USE:
    • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
    • For more dramatic lengthening and volumizing results, simply apply additional coats.
    • RESEARCH RESULTS:
    • 100% saw a fuller lash line!*
    • 96% said lashes looked stretched!*
    • 96% saw dramatic volume and length!*
    • 96% saw plumper-looking lashes!*
    • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
    • USE WITH:
    • IT Cosmetics Brow Power Universal Eyebrow Pencil.
    • IT Cosmetics Bye Bye Under Eye Concealer.
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
  • Web ID: 5528354
Formulation

Gel, Liquid

Coverage

Full

Ingredient Preference

Collagen

Ingredient Concern

Paraben Free, Phthalate Free, Sulfate Free, Waterproof

Diverse Owned Brands

Women Owned & Founded

Mascara Benefit

Curling, Lengthening, Volumizing

Ratings & Reviews

Here's what customers think
  • Customers frequently praise this mascara for adding significant length and volume to their lashes.
  • Many reviewers note that the mascara applies smoothly without clumping and separates lashes effectively.
  • Customers with sensitive eyes report that this mascara does not cause irritation.
  • Feedback is mixed regarding the product's consistency, with some customers finding it too thick or clumpy, especially after initial uses.
  • Reviewers appreciate the natural look achieved with the brown shade, often noting it enhances eye color.
AI-generated summary from 3,008 customers reviews.

4.3/5

3,070 star ratings, 3,028 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

955 customer images

3,028 reviewssorted by Newest

Mary
1 month ago

Love it

Always looking for good mascara. Goes on clean, no clumping or flaking. Stays on good no mascara under eyes as day goes on.

Recommends this product

Customer review from Ulta

lisa
1 month ago
from Staten Island
Incentivized review
Incentivized:Yes

All day mascara

Great mascara, separates lashes, doesn’t clump and doesn’t smear or smudge during the day

Recommends this product

Lippy
2 months ago
from St. Louis

Full volume

I find this to last all day without having black under my eyes

Customer review from itcosmetics.com

Kspark
2 months ago
from South Jersey

Good stuff

Tightline is my go to mascara and this just finishes the job beautifully.

Customer review from itcosmetics.com

Grannylala
2 months ago

Love it!

All great! Have used it for many years!! Very thankful for this product.

Customer review from itcosmetics.com

Sandy
2 months ago
from Florida
Incentivized review
Incentivized:Yes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Fall mascara ladies

Never go wrong with IT cosmetics! The mascara does the job!!! Lashes are a hit. Thinning- this will make them look luxurious. Now, for the brown color for fall!!!

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

SamanthaR
2 months ago
Incentivized review

Amazing

I have always preferred blackest black mascara. The difference the brown mascara did for me was amazing. It was dramatic but soft and casual. It made a significant difference in my lashes, the volume was amazing. The formula isn't drying and goes on well. The brush catches all the hairs and coats them perfectly. Removal is easy, just use water and it comes off without smearing everywhere like other mascaras. I highly recommend if you love fake lashes without the hassle!

Customer review from itcosmetics.com

TracyF
2 months ago
Incentivized review

Makes my lashes pop

IT Superhero mascara did not disappoint. I am able to it all day working worrying about smears. It definitely makes my eyelashes pop. The texture works well for me. It doesn’t clump. My lashes are thin and short. This mascara makes my lashes look so much thicker and longer.

Customer review from itcosmetics.com