Do It All Radiant Concealer

$25.50 (15% off)FRIENDapplied$30.00
Size:No Size
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Women Founded
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Product Details

  • IT Cosmetics Do It All Radiant Concealer is the only clinically tested four-in-one serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture and radiance for all-day wear that won't settle into lines.

  • Features

    • WHAT IT IS:
    • A creaseless concealer formula that's also a plumping multivitamin serum
    • WHAT IT DOES:
    • Delivers glowy medium coverage and a radiant finish; provides up to 16-hour wear and 24-hour hydration
    • INGREDIENT HIGHLIGHTS:
    • Soft-focus powders smooth away skin concerns; amino acid-coated pigments offer ease of blending to help ensure no creasing or settling into fine lines; hyaluronic acid, niacinamide and vitamins B5 and E help improve skin hydration, texture and radiance
    • HOW TO USE:
    • On first use, twist and click for 1 minute to allow the formula to disperse
    • Use 1 click of product for targeted application or to spot conceal
    • Use 3 clicks of product for all-over face application
    • RESULTS:
    • The only clinically tested serum concealer*
    • Hydrates dry skin**
    • *Plumps and brightens based on expert grading after 8 weeks of daily use
    • **Hydration based on 24-hour results

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
  • Web ID: 21570450
Formulation

Liquid

Coverage

Medium

Ingredient Preference

Hyaluronic Acid, Vitamin E

Ingredient Concern

Vegan, Fragrance Free, Paraben Free

Finish

Dewy

Diverse Owned Brands

Women Owned & Founded

Ratings & Reviews

Here's what customers think
  • This concealer offers medium, buildable coverage that effectively conceals imperfections and dark circles.
  • It provides a radiant, natural finish that blends easily and feels lightweight on the skin.
  • Many customers report it does not crease or settle into fine lines, even on mature or dry skin.
  • Customers have mixed feedback regarding the applicator, with some finding it convenient and others finding it difficult to control product dispensing.
  • Some customers experienced issues with color matching, noting shades appeared darker or had different undertones than expected.
AI-generated summary from 2,925 customers reviews.
4.4/5

3,011 star ratings, 2,943 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

3798 customer images

2,943 reviewssorted by Newest

Hhbabies
2 months ago
from Lake Jackson, Texas
Incentivized review

Love it!

I love this concealer. It does a great job of covering the dark circles. This is my go to concealer!

Customer review from itcosmetics.com

Dgrant
2 months ago
from Rochester Hills, MI
Incentivized review

It works great!! Coverage is good, smooth going on & easy to remove.

Customer review from itcosmetics.com

Gbloomingdale
2 months ago
from Rochester Mi
Incentivized review

Yet another perfect 10 product

Just when I thought the CC cream was THE best, the Do It All concealer stick is my new favorite for quick on the go touch ups.

Customer review from itcosmetics.com

pmh9
2 months ago
from Buffalo, NY

TC - Do It All Radiant Concealer

Love the application of this concealer. Applies on luxurious!

Customer review from itcosmetics.com

YolandaS
2 months ago
Incentivized review

Nice coverage

This concealer was perfect for my tired under eyes, worked great for maturing skin. Had some nice coverage while still maintaining that glow for the healthy skin look. It does not have a strong smell to it. The applicator wand was nice and made application a breeze. Loved it.

Customer review from itcosmetics.com

Summer Sandals
2 months ago
Incentivized:No

Th really look

It covers all bad spots. Gives my eyes an open look. It hydrate my skin every time I use it

Jlrod
2 months ago
from La Habra, Ca

Very easy application

So easy to apply! Love the applicator. Coverage is good.

Customer review from itcosmetics.com

Gionichole
2 months ago
from Laguna beach, ca

Formula is ok, packaging ruins the product

The packaging peels off into silver micro specs that get everywhere and will ruin your makeup. Impossible to use without getting chunky silver specs all over your face. Will also ruin other product packaging if stored together in same makeup bag. Used once before the packaging started to tarnish.

Customer review from itcosmetics.com

Response from itcosmetics.com

Consumer Care Center2 months ago

Thank you so much for bringing this to our attention, and we are so sorry to hear about your experience with the packaging peeling and getting onto your face and makeup bag. We completely understand how frustrating and disappointing that must be, especially after only one use! We are aware of this difficulty with the packaging. For this, we kindly recommend that you reach out to us directly through our customer support team 1-800-356-5120 Monday-Saturday 9 AM – 5 PM ET so we can make this right for you.