Brow Power Universal Eyebrow Pencil

$26.00
Offers & perks
Women Founded
See offer details
6-month financing with Macy's Card.

Product details

Web ID: 5528351

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • Customers frequently find the product easy to use and apply, often noting its smooth application.
  • Many reviewers appreciate that the product creates a natural look for their eyebrows.
  • The product is often praised for its long-lasting wear and ability to stay put throughout the day.
  • Some customers report that the pencil's tip or product insert can break or fall out.
  • Reviewers mention that the product effectively fills in sparse areas of the eyebrows.
AI-generated summary from 1,991 customers reviews.
4.4/5

2,055 star ratings, 2,002 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

119 customer images

2,002 reviewssorted by Newest

LoriKA
28 days ago
from New York

Amazing!

I've used this brow pencil for years and years. It's the only one I use. I have very thinning brows and this pencil fills in my brows without looking like I've drawn them on. Very natural. And the Universal Taupe is a perfect match for my hair, even though I've gone from fairly dark brows to medium/light brown since they've become thinner. Color still works perfectly. Highly recommend.

Customer review from itcosmetics.com

Deb
30 days ago
from GUAM
Incentivized review
Incentivized:Yes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Natural feature!

This is such a quality product and looks natiral on me

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Good Clean
1 month ago
from Sarasota FL
Incentivized review

BEST eyebrow pencil!

The Universal Taupe color is wonderful! It glides on easily without a lot of pressure and fills in nicely if you are brows are thin or missing. Excellent product!!!

Customer review from itcosmetics.com

JodyyB
1 month ago
from KY

Love it

Stays on well and looks natural. Been using it for several years.

Customer review from itcosmetics.com

Blr7
1 month ago
from Virginia Beach

Love it

I absolutely love this brow pencil. It is the only color I’ve been able to find to match my eyebrows almost perfectly

Customer review from itcosmetics.com

Taupe
1 month ago
from Elgin IL

Brow powder

I like this brow powder;goes on easily, the universal taupe is a good match.

Customer review from itcosmetics.com

The best brow
2 months ago
from Tuscumbia, Alabama
Incentivized review

Best I’ve ever used

This brow pencil is the best I’ve ever used - the only one I buy!

Customer review from itcosmetics.com

Kenji
2 months ago

Really good

I have alopecia so no eyebrows. I wish the pencil would adhere more because there is no hair for them to hold on. Otherwise it is the best pencil I have had.

Customer review from itcosmetics.com