Roller Lash Curling & Lifting Mascara

$24.65 (15% off)BESTapplied$29.00
Color:Black
Size:Standard
Offers & perks
6-month financing with Macy's Card.

Product details

Web ID: 10458102

A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook 'n' Roll brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

  • Product Features

    • How to apply:
    • Start with the wand held horizontally with the tip of the curve pointing downward.
    • Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
    • Beauty Tip:
    • • For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening mascara on top. It's sexy drama beyond belief!
    • Benefit Cosmetics is the #1 prestige makeup brand in Mascara in the US.*
    • *Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Department/Specialty, Makeup Dollar Sales, Jan 2018 – Mar 2018
    • SIZE 0.30 oz / 8.5 g
    • Book a brow appointment near you

  • Shipping & Returns

    • These items qualify for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers report this mascara provides significant lash lengthening and volume.
  • Many reviewers note the mascara creates a fanned-out, separated lash look without clumping.
  • The curved brush is frequently mentioned for easy application and lifting lashes.
  • Customers have mixed feedback on its ability to hold a curl, especially for straight lashes.
  • Reviewers consistently praise its long-lasting, smudge-proof, and water-resistant wear.
AI-generated summary from 4,119 customers reviews.
4.6/5

4,210 star ratings, 4,122 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1142 customer images

4,122 reviewssorted by Newest

Benefit Cosmetics Roller Lash Curling & Lifting Mascara This review is from Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Laurell
1 month ago
from West Mifflin. Pa
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Great mascara

I do love how the mascara goes on. It also makes them look fuller and curlier

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Bee
1 month ago

This is amazing!

My lashes are straight & even using a curler & regular mascara they are straight again within an hour. Not with this! They still had some curl after sleeping with it on (bad habit). It's a keeper!

Recommends this product

Customer review from Benefit Cosmetics en_US

Benefit Cosmetics Roller Lash Curling & Lifting Mascara This review is from Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Rosie
1 month ago
from California
Incentivized review
Incentivized:Yes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Great Mascara!

I always buy this mascara form Benefits. The mascara brush it comes with curls and lift my eyelashes. Makes my lashes look longer and almost fake.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

JPintheD
3 months ago

Benefit travel mascara

Easy to use no clumping. Fanned beautifully.

Benefit Cosmetics Roller Lash Curling & Lifting Mascara This review is from Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Wish
4 months ago

Love my eyelash with this mascara curl and black in colour

Jen
5 months ago
from Kansas city

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

Mascara

Great coverage

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

Recommends this product

Benefit Cosmetics Roller Lash Curling & Lifting Mascara This review is from Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Good
6 months ago
from Philadelphia

Good

Great

Mm
7 months ago
from Pgh, PA

Mm

Flakes, clumps and does not last