they're real! tinted lash primer

$29.00
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Product details

Web ID: 2583903

NEW they're real! tinted primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

  • Product Features

    • How to apply:
    • Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.
    • Beauty Tip:
    • Wear under they're real! lengthening mascara for dramatically boosted lash length & separation or under roller lash super-curling & lifting mascara for dramatic curl.
    • they’re real! tinted lash primer: 89% said lashes had a natural look*, 91% said it was soft enough to layer on mascara 6 hours later*.
    • Plus they’re real! lengthening mascara: 94% said it defined lashes**, 92% said it boosted length, lift & separation**.
    • *Consumer panel survey on 65 women over 1 week.
    • **Consumer panel survey on 66 women over 1 week.
    • Book a brow appointment near you

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • Customers frequently use it alone for a natural look.
  • It effectively lengthens and separates lashes without clumping or flaking.
  • Many customers appreciate its versatility as both a primer and a standalone product.
  • Reviewers with sensitive eyes report it does not cause irritation.
AI-generated summary from 184 customers reviews.
4.7/5

223 star ratings, 187 reviews

Write a Review
192
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7
5
4

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

3 customer images

187 reviewssorted by Newest

zam
2 months ago

It doesn't work for me.

I didn't like the product; my eyelashes don't stay curled—they droop after applying the primer.

Customer review from Benefit Cosmetics en_US

Valerie
4 months ago
from Minnesota

Primer as mascara

I use the Benefit primer in lieu of brown mascara. A good brown mascara can be hard to find.

ddbd
4 months ago

dk

kjb

Recommends this product

Customer review from Benefit Cosmetics en_US

SP
4 months ago

Its a great product

Its very helpful for everyone!

Recommends this product

Customer review from Benefit Cosmetics en_US

Gonzo
5 months ago
from Palm Springs

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Great lash primer

I've been using this mascara, primer for several years now, & it's the best. To wear alone as- is because of it's it's natural, brown tint, and as a intended use of a primer. It really enhances & lengthens your eye lashes with whatever mascara you use.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Darlene
9 months ago
from Mansfield, OH

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

They’re Real

Great mascara, I have used it for years.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

karen
10 months ago

Great primer

Great primer, I use it as a mascara daily and add regular mascara for more glam

Recommends this product

Zorroz
10 months ago

Perfect instead of mascara

This is so much better than regular mascara. Not thick, not clumpy. Looks very natural