Benefit CosmeticsHoola Wave Bronzing Balm

Offers & perks

6-month financing with Macy's Card.

Hoola Wave, the buttery-soft balm version of the original Hoola (you know...Benefit's best-selling powder bronzer). It applies like a dreamy cream and sets into a natural finish for a stunning, naturally bronzed look.

Product Features
- WHAT IT DOES:
- Natural finish, buildable, 12-hour longwear,* waterproof, smudge-proof, perspiration-proof, transfer resistant, non-comedogenic
- *Based on instrumental tests with 25 participants
- Book a brow appointment near you
Shipping & Returns
- This item qualifies for Free Shipping with minimum purchase! exclusions & details
- California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
- For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think

Customers praise the smooth, creamy texture and easy blendability for a natural, sun-kissed look.
The bronzing balm offers buildable coverage, allowing for subtle warmth or a more defined bronze.
Reviewers appreciate the natural finish, which is often described as soft matte or radiant, without being overly shimmery.
Many customers note the product's long-lasting, smudge-proof, and water-resistant qualities.
Some reviewers found the product's pigmentation to be subtle, requiring multiple applications for desired intensity.

AI-generated summary from 2,614 customers reviews.

4.5/5

2,634 star ratings, 2,625 reviews

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2,625 reviewssorted by Newest

TiffanieD

1 month ago

Texture yes, pigment no

So i like the product but it is way too light even in the darkest shade on my skin. The texture is pretty nice and it does still add a slight orangey bronzes hue but it could stand to be a bit darker to have a better effect on deeper skintones. With the brush its a lovely texture and feel though.

Customer review from benefitcosmetics.com

MeganC

6 months ago

Nice but not for fair people

This was a quite orange bronzer for me but my daughter who has a more olive complexion liked it. She said it blended well and was lightweight. Had a nice smell and texture. She said it lasted all day and didn't fade at all.

Customer review from benefitcosmetics.com

lindsayL

6 months ago

Staple

Benefit bronzer was my first bronzer and none have lived up to it! I was actually really curious when i saw this and was so excited to try it! I’m impressed and benefit does it again! It blends amazingly; it’s buildable for more color, and it applies really smooth.

Customer review from benefitcosmetics.com

misselace_1840

11 months ago

Good Option

Beautiful, well balanced color. It goes on evenly and blends nicely. It was not too dark or brown which I enjoy. Most of my issues with this were more user error. The compact size is perfect.

Customer review from benefitcosmetics.com

megdior_6501

12 months ago

Subtle. But not long lasting

Silky smooth going on. Doesn't last all day. It's really blendable, thank goodness because I'm not normally a contour girly. Super cute compact.

Customer review from benefitcosmetics.com

joshz6_4302

1 year ago

Good quality

I tried the Hoola Wave Bronzing Balm and it goes on really smoothly. The texture is light and creamy, so it blends easily without looking patchy. The color gives a natural sun-kissed glow that doesn’t feel heavy on the skin. It lasts well through the day and looks very natural. A nice option if you want a soft bronzed look.

Customer review from benefitcosmetics.com

noora94_9066

1 year ago

Very Buildable formula!

This shade was a bit too deep for my skin tone but I love how light it is! The formula is light and does not feel heavy when I put it on. It also blends in well. The balm has a very light and pleasant scent that is not overwhelming. This is a great overall a great Bronzing Balm!

Customer review from benefitcosmetics.com

angelao70_1338

1 year ago

Bronze

I’ve been using Hoola Wave Bronzing Balm in my makeup routine. I give it 3 stars. It can be a little hard to apply, I tried to do it with a brush but didn’t work out. I used a damp sponge and turned out very well. Scent is fine and the finish good.

Customer review from benefitcosmetics.com