Superhero Elastic Stretch Volumizing and Lengthening Mascara

$28.00
Size:No Size
Offers & perks
Free gift with purchase
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Women Founded
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6-month financing with Macy's Card.

Product details

Web ID: 28137240

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.

  • Product Features

    • WHAT IT DOES:
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
    • This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
    • Paraben-free, sulfate-free and phthalate-free.
    • KEY INGREDIENTS:
    • High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • HOW TO USE:
    • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
    • For more dramatic lengthening and volumizing results, simply apply additional coats.
    • RESEARCH RESULTS:
    • 100% saw a fuller lash line!*
    • 96% said lashes looked stretched!*
    • 96% saw dramatic volume and length!*
    • 96% saw plumper-looking lashes!*
    • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
    • USE WITH:
    • IT Cosmetics Brow Power Universal Eyebrow Pencil.
    • IT Cosmetics Bye Bye Under Eye Concealer.

  • Shipping & Returns

    • These items qualify for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers frequently praise this mascara for providing significant lash length and volume.
  • Many reviewers find the mascara easy to apply, noting it often goes on smoothly without clumping.
  • Customers with sensitive eyes generally report no irritation from this mascara.
  • Some customers experience issues with the mascara becoming clumpy or drying out quickly in the tube.
  • Reviewers have mixed opinions on the mascara's smudge-proof and flake-resistant qualities.
AI-generated summary from 4,579 customers reviews.
4.3/5

4,651 star ratings, 4,598 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1340 customer images

4,598 reviewssorted by Newest

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara This review is from IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara
lisa
12 days ago
from Staten Island
Incentivized review
Incentivized:Yes

All day mascara

Great mascara, separates lashes, doesn’t clump and doesn’t smear or smudge during the day

Recommends this product

Lippy
15 days ago
from St. Louis

Full volume

I find this to last all day without having black under my eyes

Customer review from itcosmetics.com

Kspark
18 days ago
from South Jersey

Good stuff

Tightline is my go to mascara and this just finishes the job beautifully.

Customer review from itcosmetics.com

Grannylala
20 days ago

Love it!

All great! Have used it for many years!! Very thankful for this product.

Customer review from itcosmetics.com

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara This review is from IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara
Sandy
23 days ago
from Florida
Incentivized review
Incentivized:Yes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Fall mascara ladies

Never go wrong with IT cosmetics! The mascara does the job!!! Lashes are a hit. Thinning- this will make them look luxurious. Now, for the brown color for fall!!!

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

SamanthaR
26 days ago
Incentivized review

Amazing

I have always preferred blackest black mascara. The difference the brown mascara did for me was amazing. It was dramatic but soft and casual. It made a significant difference in my lashes, the volume was amazing. The formula isn't drying and goes on well. The brush catches all the hairs and coats them perfectly. Removal is easy, just use water and it comes off without smearing everywhere like other mascaras. I highly recommend if you love fake lashes without the hassle!

Customer review from itcosmetics.com

TracyF
29 days ago
Incentivized review

Makes my lashes pop

IT Superhero mascara did not disappoint. I am able to it all day working worrying about smears. It definitely makes my eyelashes pop. The texture works well for me. It doesn’t clump. My lashes are thin and short. This mascara makes my lashes look so much thicker and longer.

Customer review from itcosmetics.com

LoriKA
30 days ago
from New York

LOVE this!

This mascara covers beautifully with one coat, and makes my lashes full and black. I wear contacts, and this is very waterproof, but easy to remove with makeup remover. Never flakes, always stays put all day long and looks fab, even at the end of the day!

Customer review from itcosmetics.com